The project arose at a meeting of master mezcaleros at the Mezcaleria Cuish. We discussed that "now in Oaxacan restaurants, a pour of mezcal is more expensive than one of wine or whiskey." Thus, we enter a paradox: For original consumers, it is now more difficult for them to consume their native spirits, since it is more profitable to export them abroad than to sell them in their places of origin due to the high tax rate and regulations.
Therefore: Agua del Sol is intended to make heritage agave spirits accessible to rural communities again by selling them locally in five and ten-liter containers and not going through the CRM’s expensive “mezcal” certification process.
Agua del Sol will provide the opportunity for collaborating with multiple mezcaleros beyond the Cuish cooperative and who are members to the Maestros de Mezcal organization.
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